August 6, 2010
In tandem with Jackie Subeck, CEO of the independent music rep company Footprint Worldwide, pigFACTORY worked on behalf of their joint client BBDO, Beijing, in placing "Happy Together" in the TV spot, which was produced in China and is now airing on Chinese television. pigFACTORY and Subeck also worked in association with Bug Music and Carlin Music, the co-publishers of "Happy Together," to fulfill this placement.
Said Adam Wolf, Senior Creative Director, pigFACTORY, "This is a huge step in the right direction for China, the world's most populated country, to stop infringing on copyrights. We are confident that our company's placement of 'Happy Together' in China will help further establish better communication between that massive market and music companies such as ourselves, who can offer the Chinese virtually unlimited quality music, across all genres, for any media project."
Adds Subeck, "When BBDO China approached me, I knew that the key to this license was to make it very easy for the Chinese to move through the administrative process. China is starting to recognize how respecting international copyrights can open up an abundance of new opportunities to add great music to their creative productions. Adam Wolf at pigFACTORY immediately embraced this concept and quickly made the process as uncomplicated as possible."
In the Smart Car spot, entitled "Open Your Mind," we see a number of very attractive young men and women of all nationalities admiring more than a dozen Smart Cars in a dazzling range of colors as they whisk along against the a number of picturesque cityscape backgrounds. Everyone who drives, hugs or simply admires these Smart Cars is "happy" simply to be "together" with them. The end tag reads, "Smart. Open Your Mind. China.Smart.Com"
pigFACTORY is one of the few independent publishers in the international marketplace to affiliate directly with a large number of royalty societies throughout the world. Via its direct memberships and partnerships and by using state-of-the-art royalty software, pigFACTORY quickly and accurately registers its client's song catalogues with the publishing rights societies and collects ‘at source' in most major international territories.
“It's exciting to be a part of such a rapidly growing and forward-thinking company. I look forward to sharing my experience with pigFACTORY and working with their great roster of artist, writer and publisher clients,” says Surace-Perrone.
Surace-Perrone has over 18 years experience in music publishing administration. Prior to joining Pigfactory, Surace-Perrone held the position of Director of Copyright Administration at Sony/ATV Music Publishing and Famous Music Publishing. Most recently she facilitated the transfer of copyrights from the legendary ARC Music catalog to Opus 19 Music.
“We are very pleased to welcome Anita to the team. pigFACTORY is already known for our top-notch creative services and now with the addition of Anita as Director of Copyright, our music publishing administration services will be equally sought after,” says pigFACTORY CEO Keatly Haldeman.
*Note: pigFACTORY will represent The BPA songs and masters non-exclusively until May 2010, at which time they will become exclusive.
At launch, Pacifica Music will feature over 6,000 tracks of music across numerous genres, including hip hop, rock, pop, orchestral and electronica, with an additional 4-5,000 new tracks being added every six months. Pacifica Music, which will be deliverable through its innovative website’s Search and Download engine, a variety of popular digital asset management systems and on hard drives, offers a collection of works from a global network of composers, musicians and producers. New music is being acquired and created at an aggressive rate.
The status of parent companies RipTide Music and pigFACTORY gives the Pacifica Music catalog instant credibility. These two companies have recently enjoyed success with high profile music placements in films and trailers including “Inglorious Basterds,” “District 9,” “Public Enemies,” “The Ugly Truth,” and “X-Men Origins: Wolverine,” in TV programs “Entourage,” “True Blood,” “Mad Men,” and “90210,” in videogames “Guitar Hero 5,” “Tony Hawk: Ride” and “MLB 2009,” and in commercials for “Nestle,” “PlayStation 3” and “E*TRADE,” to name some.
Rich Goldman said, “For anyone needing a diverse collection of modern music, Pacifica is a ‘must have’ alongside your current music sources. This catalog is comprised of indie artists and composers whose music has been featured in countless high-end projects. All of the rights to these tracks have been vetted and pre-cleared, and our sales and administrative teams will be providing our clients with the same high level of service that RipTide Music and pigFACTORY have long built their reputations on.” Adds Keatly Haldeman, ”Pacifica Music is a direct answer to the demands of the audio/visual production community. With the collective brain power, musical talent and industry knowledge that pigFACTORY and RipTide bring to the table, we have designed our catalog and web interface to provide an exceptional user experience.”
Bob Kaminsky, EVP, RipTide Music and Pacifica Music, adds, “With a very simple and musically intuitive search engine, music supervisors are just a few clicks away from finding great music fast. A section of pre-made play-lists for many common uses called “Scenes and Situations” offers a great place to go when you need a presentation in a hurry.” While Pacifica Music, LLC, is a new joint venture between RipTide Music and pigFACTORY, this new venture will not affect the daily operations of either of its parent companies. Pacifica Music has been designed as an independent entity, with client service being fully administered by its own dedicated staff.
For more information: www.pacificamusic.com
Since being signed to pigFACTORY in 2007, audiences have heard Olivia's downtempo electronic-pop songs on popular television shows such as The Hills and The Real World, the Jessica Alba-starring film The Eye, and just last weekend during the GRAMMY Awards as the featured song in the Lincoln Automobile commercial campaign. "We are very proud to have Olivia in our family," says pigFACTORY CEO Keatly Haldeman. "Everyone who hears her music or speaks to her falls instantly in love with Olivia."
Olivia's "Indescribable" recently played during the 2009 GRAMMY® Awards as a featured song in Lincoln Automobile's "Music Challenge" competition. It was one of ten songs chosen out of 300 entries by acclaimed producer and music supervisor Gary Calamar. Directed by Kurt Nishimura, the video can be seen in its entirety here. Nishimura also directed Broadfield's "Silence," which charted on VH1 and recently wrapped the video for her debut U.S. single, "Don't Cry."
Olivia wrote and recorded Eyes Wide Open in her "rock 'n' roll bungalow" home studio based in a small village in the middle of England. She sent tracks over the Internet to pigFACTORY producer SilvaChord (aka Josh Crocker) and together they created the expressive, sparse sound of the album. "Teaming me up with fellow Brit Josh Crocker was a genius move on Keatly's part," said Olivia. As a result, Eyes Wide Open is full of beautiful and emotional electro-indie-pop s nongs that go straight to the heart.
